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Buff sets sights on sport market
Headwear specialist prepares for assault on UK sports market with fourth apparel collection
Multifunction headwear specialist Buff is setting its sights on the UK sport market with its latest line of apparel.
2012 will see Buff launch its fourth collection of apparel, which has been advanced to suit athletes and adventurers partaking in different types of activity.
The 2012 collection includes Active, Perform and Official garments and sees the use of technical fabrics such as DCS, Tactel and Coolmax Extreme.
A spokesperson said Buff is already well-established in the sports market on the continent and already has some exposure in the UK.
The spokesperson said: “The clothing originally came about as a branding device for sponsored athletes but it proved so popular with consumers at large that it was a natural extension to the headwear brand as well as being complementary.
“Whilst the perception may be that Buff ismoving into the sports market in the UK the reality is that it’s always been there. On the continent, where the differentiation between sports and outdoor retailers is different, Buff headwear and apparel sells into the sports market.
“In recent years the headwear brand has been increasing in popularity with triathletes so running sports and road cycling are obvious areas to target. Buff headwear has also been used by many swimming clubs for warm-up/cool down poolside.”
Buff is working to support retailers stocking its apparel, as well as headwear, the spokesperson added.
“We have a broad selection of proven point of sale units, available FoC with orders that will enhance sales. Our video demo is also an extremely effective selling tool, giving the consumer all the information they need about apparel products without staff needing to be on hand.
“We offer staff training to all who request or require it and are happy to help merchandise retail areas. And our trade website is open for business 24/7 and allows retailers to place carriage paid orders as low as £50 to keep displays topped up.
“All this is designed to make working with us and selling Buff products as easy and as effective as possible for the retailer, no matter what market they are in.”
