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Liverpool sign rising star
Warrior Sports have signed a six-year kit deal with Liverpool reportedly worth £25 million per year.
The deal is set to start on June 1st 2012.
Commenting on the deal, Ian Ayre, Managing Director of Liverpool, said:
"Liverpool FC is thrilled to be able to announce this fantastic partnership with Warrior Sports for the 2012-2013 Barclays Premier League season onwards. This is another landmark deal for Liverpool Football Club and once again shows the value of the club's brand globally.
Warrior Sports will bring its own unique brand and ideas to the partnership, ensuring that they can assist us at the club both on and off the field of play. Sharing the same focus of domination and winning will be an incredibly important part of this partnership going forward."
The American company will replace Liverpool’s long-time partner Adidas. The sponsorship deal is said to be worth at least double the value of previous agreement and also surpasses the Manchester United deal with Nike thought to worth £23.3 million.
