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Altitude 360º secured as Olympic home by New Balance
Altitude 360º, the private events space set on the 29th floor of London’s iconic Millbank Tower, has announced a deal with New Balance
The US company secured the location for the whole of the Olympics via Manchester based Event Management Company Definitive Events who will be managing New Balance’s programme over the Summer.
Altitude 360º’s sibling, Altitude 360º Black on the 28th floor and the contemporary River Room on the second floor, is also proving a popular choice as a venue during the games. However, they both still have dates available for exclusive hire.
Altitude 360º is London’s biggest venue in the sky. Combining awe-inspiring views with cutting edge interior design and state-of-the-art technology, it has hosted numerous high profile events as well as attracting VIP guests ranging from Royalty and world leaders to supermodels and world famous musicians.
Comments Kevin Tripp, Senior Manager, Integrated Channel Marketing at New Balance: “New Balance and Definitive Events had very specific requirements when it came to organising a venue for our corporate entertaining during the Olympics. Altitude London, with its fabulous views and elegant and distinctive offering, ticked all the boxes and more.” Definitive Events has a long-standing relationship with New Balance and managed their programmes at Beijing 2008 and Athens 2004 Olympic Games also.
