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Admiral Sportswear launches Premium Lifestyle Collection- Admiral Gold
Admiral, the British sports brand with nearly 100 years of heritage, is now venturing into the Men’s premium style market with Admiral Gold
The brand is now back under British Ownership under Admiral Sportswear Ltd, and the company plan to bring the brand to the forefront of the Sports and Style market.
Admiral Gold is a premium collection focusing on the style conscious male market. As part of the re-launch, the collection will be targeting sales with independent menswear stores as well as a selection of department stores within the UK.
The tagline is “Admirably British” and aims to keep the Admiral heritage at is core. The collection also channels a retro image with a range including polo shirts, chequered shirts, knits and jackets all branded with the famous logo.
The SRP for the products will be £40 for a polo shirt with jackets ranging from £70 to £150.
The range will go on sale in Autumn 2012.
