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Nike unveils performance innovations for summer of competition
Nike today announced a series of lightweight performance innovations designed for the track, the basketball court and beyond for this summer. Multiple products were unveiled, ranging from Nike Flyknit footwear, to the Nike Hyper Elite basketball uniform
Nike President and CEO Mark Parker was joined by Carl Lewis and a host of other famous track and field athletes to unveil Nike's newest innovations at a global event in New York City.
“Today we’ve unveiled technology we believe has the potential to change sports performance. Nike has always been committed to bringing the best innovations to athletes at every level and we’ve done that today in a powerful way,” said Parker. “The Nike Flyknit upper redefines the idea of running footwear: Lightweight and virtually seamless, it acts like a second skin for the foot and is precision engineered in one piece and one layer to minimise waste, dramatically changing how footwear is designed and manufactured.”
Nike’s products include:
Nike Flyknit: The Nike Flyknit Racer’s upper and tongue weigh just 34 grams (1.2 ounces). The whole shoe weighs 160g (5.6 ounces) for a size 9, 19% lighter than the Nike Zoom Streak 3, a shoe worn by first, second and third place athletes in the men’s marathon at the 2011 World Championships.
Nike Pro TurboSpeed: The Nike Pro TurboSpeed suit is the lightest, fastest track uniform nike has ever built. Based on wind tunnel data, it is up to .023 seconds faster over 100m than our previous track uniform. For the past 12 years, incorporating more than 1,000 hours of wind tunnel testing, Nike’s Project Swift has evolved and refined superior Nike AeroSwift technology, working towards maximum velocity for elite athletes.
Nike Zoom Spikes: Nike debuted the Zoom Superfly R4 and Nike Zoom Victory Elite spikes. Uniting fit, protection and Nike's Flywire technology that loosens or tightens with the natural motion of the foot to help provide support and stability, these shoes help prepare athletes for their performance with a focus on speed.
Nike Hyper Elite Basketball Uniform: Unveiled in USA Basketball colours, the Nike Hyper Elite shorts weigh five ounces while the authentic basketball jersey, Nike's lightest jersey ever, features a breathable and durable design with striking Nike Aerographics visual design. The men’s jersey is made of approximately 96% polyester fabric derived from recycled plastic bottles while the short is 100% recycled polyester fabric.
The Lunarlon Collection and Nike Basketball products will be available at retail from 29th June while Nike Flyknit footwear will be available from 27th July.
