$5.10 Billion Automotive Augmented Reality and Virtual Reality Market Size at a CAGR of 32%

Automotive Augmented Reality and Virtual Reality Market 2021-2025: Segmentation

  • Technology
    • AR: The AR technology segment held the largest market share in 2020. The segment is expected to contribute significant growth over the forecast period. The growth of this segment can be attributed to the introduction of AR-based HUDs in the ultra-luxury vehicle segment. Apart from AR-based HUDs, the need for AR in automotive mechanics (design and repair) will also drive revenue in the segment.
    • VR
  • Geography
    • Europe: 45% of market growth will come from Europe during the forecast period. Germany and the UK are the leading markets for automotive augmented reality and virtual reality in Europe. Market growth in this region will be faster than market growth in MEA, North America, and South America. The increased demand for AR and VR technologies will facilitate the growth of the augmented reality and automotive virtual reality market in Europe over the forecast period.
    • APAC
    • North America
    • AEM
    • South America

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Contribution Highlights

Automotive Augmented Reality and Virtual Reality Market Vendor Landscape

  • The market is concentrated and the degree of concentration will accelerate over the forecast period. Competitors should focus on differentiating their product offerings with unique value propositions to strengthen their market presence.
  • Market sellers also need to take advantage of existing growth prospects in fast-growing segments, while maintaining their positions in slow-growing segments. Vendors are deploying various organic and inorganic growth strategies to compete in the market.
  • The Automotive Augmented Reality and Virtual Reality market forecast report offers in-depth information about key vendor profiles. The profiles include production, sustainability and outlook information for key companies.
  • The competitive scenario provided in the report analyzes, evaluates and positions the companies based on various performance indicators. Some of the factors taken into consideration for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, market share growth, etc.

The major companies covered in this report are:

  • Continental AG: The company offers an augmented reality HUD.
  • DENSO Corp. : The company offers an augmented reality platform to illustrate its vision of smart cities, Harmonious Communications Cockpit and other products.
  • Garmin Ltd. : The company offers hybrid cloud map architecture, along-route weather navigation and other products.
  • Hyundai Motor Co.: The company offers the Hyundai Virtual Guide application. It is loaded with features like Bluetooth phone pairing, a clock, and other features.
  • JAGUAR LAND ROVER AUTOMOTIVE PLC: The company offers an immersive 3D experience.
  • Microsoft Corp.
  • Nippon Seiki Co. Ltd.
  • NVIDIA Corp.
  • Robert Bosch GmbH
  • Volkswagen AG

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Automotive Augmented Reality and Virtual Reality Market Scope

Technavio presents a detailed picture of the market through study, synthesis and summation of data from multiple sources. The Automotive Augmented Reality and Virtual Reality market report covers the following areas:

Automotive Augmented Reality and Virtual Reality Market Takeaways

  • Market CAGR over the forecast period 2021-2025
  • Detailed information on the factors that will contribute to the growth of the Automotive Augmented Reality and Virtual Reality market over the next five years
  • Estimated Automotive Augmented Reality and Virtual Reality market size and contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the augmented reality and automotive virtual reality market
  • Market Competitive Landscape Analysis and Detailed Vendor Information
  • Comprehensive details of the factors that will challenge the growth of the Automotive Augmented Reality and Virtual Reality Market, vendors

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Automotive Augmented Reality and Virtual Reality Market Scope

Report cover

Details

Page number

120

Year of reference

2020

Forecast period

2021-2025

Growth momentum and CAGR

Accelerate at a CAGR of 32.00%

Market Growth 2021-2025

$5.10 billion

Market structure

Concentrate

Annual growth (%)

10.63

Regional analysis

Europe, APAC, North America, MEA and South America

Successful market contribution

Europe at 45%

Main consumer countries

United States, China, Germany, Japan and United Kingdom

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Continental AG, DENSO Corp., Garmin Ltd., Hyundai Motor Co., JAGUAR LAND ROVER AUTOMOTIVE PLC, Microsoft Corp., Nippon Seiki Co. Ltd., NVIDIA Corp., Robert Bosch GmbH and Volkswagen AG

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Contents:

Summary

Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by technology

  • Market segments
  • Comparison by technology
  • AR – Market size and forecast 2020-2025
  • VR – Market size and forecast 2020-2025
  • Market Opportunity by Technology

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • Europe – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • North America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Insight
  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Continental SA
  • DENSO Corp.
  • Garmin Ltd.
  • Hyundai Motor Co.
  • AUTOMOTIVE PLC JAGUAR LAND ROVER
  • Microsoft Corp.
  • Nippon Seiki Co. Ltd.
  • NVIDIA Corp.
  • Robert Bosch GmbH
  • Volkswagen AG

Annex

  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

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