Delivery company Arcel Hermes is changing its name to Evri, following allegations of poor customer service and mishandling of packages.
The new brand is set to launch with a national television campaign next week.
The name change follows negative headlines about the company. Workers at the courier service, which is one of the UK’s top 5 in terms of sales, were found to be carelessly throwing parcels around delivery depots over people’s fences, video obtained by the Times.
Hermès came last in a ranking of delivery companies produced by Citizens Advice in November with an overall rating of 1.5 stars. Citizens’ Advice gave the company a 2-star rating for “trust” and a 1-star rating for handling customer issues.
Hermes said the Times’ findings were “baseless and do not reflect our business”, while he called Citizens’ Advice’s research “flawed”.
As part of the rebranding, Evri will automatically enroll all of its 20,000 workers into a new £7million pension scheme, a move which has been welcomed by the GMB union.
GMB organizer Steve Garelick said: “This groundbreaking agreement is a huge step forward and will improve the work of GMB members.
“Tens of thousands of couriers will now have the security of knowing their retirement plans are being taken care of.”
The Hamburg-based company has a presence in Austria, Belgium, France, Germany and Italy and had sales of €3.5bn (£2.9bn) in 2020.