Holy Name unveils new logo, branding to reflect system growth and stature


Holy Name Medical Center in Teaneck last week unveiled a new, streamlined brand for the flagship medical center and its broader network of world-class care centers, specialty services and companion healthcare facilities.

In the future, the health care provider will simply be known as “Holy Name”.

Longtime CEO Michael Maron said the branding reflects the rapid growth of the system as well as its way forward as the state and region emerges from the COVID-19 pandemic.

“Coming out of the pandemic, the Holy Name organization continued to grow at a rapid rate, gaining national recognition and excelling as New Jersey’s only independent Catholic health care system,” he said.

“This simplified mark encompasses both our commitment to Christian principles and the devotion that guided our founding by the Sisters of Saint Joseph of Peace nearly a century ago.

The following changes are incorporated into Holy Name’s new simplified logo and branding:

  • The classic dove logo rises with two wings, signifying an unusual strength and courage formed during the recent crisis and serving as the foundation for the work of Holy Name each day;
  • The breast of the dove has been intertwined with a strand of DNA, signaling Holy Name’s commitment to advanced science and precision medicine, as well as the immense value the medical center places on the inherent beauty of life. and humanity;
  • The colors of the logo have also changed, now with a darker blue representing determination, paired with the green of the olive branch, a symbol of hope.

The new, streamlined brand of Holy Name will make the transition in the coming months, according to Maron. (See the new look here.)

Holy Name is the state’s last independent Catholic health care system, comprising a 361-bed comprehensive acute care medical center, medical fitness center, residential hospice, nursing school, and physician network, among other offices and satellite centers.

Maron said Holy Name’s mission to provide technologically advanced, compassionate and personalized care spans a continuum that encompasses education, prevention, diagnosis, treatment, rehabilitation and the maintenance of well-being.

His efforts far exceed his physical size and location.

In the spring of 2020, Holy Name was arguably at the epicenter of the COVID-19 pandemic in the country. It was swarmed with cases early on at a time when most hospitals across the country had none – serving as a warning for what was to come.

This story, which appeared on March 14, 2020 – before the state issued any lockdown restrictions – put Maron and Holy Name in the national spotlight.

Holy Name was also praised for his efforts in Haiti, where he has run the Hôpital du Sacré-Coeur for more than a decade, shortly after a devastating 7.0 earthquake struck the island in 2010.

Holy Name continues its efforts to help the region, which is often in turmoil – the most recent this summer, when the country’s president was assassinated.

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